The 6 minutes short film was made "for football lovers everywhere." Here's what to know about the World Cup-themed video.

With its fifth consecutive quarter of double-digit gains in Nike Running, the athletic giant added $1 billion to its business. Sales trends in North America -- a major concern as U.S. consumers cooled ...

The 2026 World Cup is generating over $10.5 billion in ad spend, showcasing a dynamic shift in marketing strategies. Here, 10 ...

Tell me if you’ve heard this one before: A big-budget blockbuster World Cup ad from a footwear giant features a laundry list of star players, celebrities, and a storyline that revolves around a big ...

Your daily jolt of news and analysis from the AJC politics team. Health care business owner Rick Jackson’s latest TV spot features a narrator accusing Lt. Gov. Burt Jones of “lying” about Jackson — ...

Amazon is almost doubling the price of its ad-free Prime Video subscription, increasing the fee in the United States by $2 a month, the tech giant announced March 13. According to Amazon, the cost of ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

We’re in the middle of two concurrent revolutions that will reshape how companies compete for customers. One is about how consumers search for information. The other, just getting started, is about ...

Hiring supervisors should work with their HR-Talent Acquisition team member to create a recruitment plan for staff positions. They will assist with advertising strategies. The Staff Recruitment and ...

Netflix launched its cheaper, ad-supported option in late 2022. Its growth is starting to contribute to overall revenue. Co-CEO Greg Peters said during the company's fourth-quarter earnings call this ...

Turning leads into conversions isn’t easy for any marketer – especially when using the product can represent a lifetime commitment. Automated investing platform Betterment positions itself as a ...